Growth of e-commerce in grocery channels irreversible; will co-exist with general trade: HUL CMD

New Delhi, Oct 28 (PTI) Growth of e-commerce in the grocery segment is “irreversible” but kirana stores and modern trade channels would also remain relevant, Hindustan Unilever CMD Sanjiv Mehta said on Wednesday.

Mehta also said rural sales are growing faster than the urban markets and would sustain depending on the support provided by the government.