Grofers to start round the clock delivery as demand surges

In an attempt to meet the sudden spike in orders because of the coronavirus lockdown in India, online grocery store Grofers is going to deliver products 24×7.

The company has seen a two-fold growth in sales and value of orders.

Speaking to BusinessLine, Albinder Dhindsa, co-founder and CEO of Grofers, said: “The volume in sales and deliveries is more than double.”

Panic buying

The paranoia around the coronavirus outbreak had created a boom in the retail and FMCG industry. This was clearly driven by the instinct of panic buying according to experts.

Grofers too saw a spike in impulsive buying on their portal. However, this panic buying clearly impacted the supply chain and created a backlog of deliveries.