Grofers looking at 4-fold rise in gross merchandise value at Rs 30,000 crore by 2022

New Delhi: Softbank-backed e-grocery firm Grofers is expecting its gross merchandise value (GMV) to grow four times to around Rs 30,000 crore by 2022 and focussing on private label products to drive overall sales growth, a top company official has said. The company is adding one-two new cities every month to sell groceries and expecting to to expand its services to over 50 cities by June 2021 from 27 at present.

“We have logged USD 1 billion in GMV (total value of merchandise sold over a period) in the financial year 2020 and we are on the road to double it every year. Our aim is to hit USD 4 billion (about Rs 30,000 crore) in GMV by 2022,” Grofers founder Saurabh Kumar told .