Grofers expects to draw 7.5 lakh new customers from ‘Orange Bag’ sale

Online grocery start-up Grofers has embarked on a massive customer acquisition spree for the second time in 2019.

It expects to acquire 7.5 lakh new customers from the second edition of its Grand Orange Bag Days Sale (GOBD) that will go live from August 10 through August 18, up from 2.5 lakh new customer from the first edition of GOBD this January, a top executive told BusinessLine.

Cashback offer

By registering for the sale, consumers can shop for over 5,000 products at 100 per cent cashback and also avail offers from partner brands such as UrbanClap, BookMyShow and Ferns N Petals.