‘GPU and graphics have been part of our long-term strategy’: Intel

Intel recently announced its entry into the high-end graphics card market to better compete with the likes of Nvidia and AMD with its Arc Alchemist line of GPUs. The powerhouse chip maker said that the Arc line would span several generations of hardware targeting gamers and content creators, coupled with its software and services for high-performance graphics. Its new generation of gaming GPUs based on its Xe-HPG architecture will start shipping in consumer graphics cards for laptops and desktops by the first quarter of 2022.

In an interview with indianexpress.com, Akshay Kamath, Director – Client Sales, Intel India, discussed why the company decided to develop dedicated GPUs and what it means for the industry. Edited excerpts: