Govt to take ‘balanced’ approach on e-commerce rules: Consumer Affairs Sec

The government will take a “balanced” approach while finalising the amendments proposed to the Consumer Protection (e-commerce) Rules as “wide and varied” comments have been received from stakeholders, a top official said on Tuesday.

To protect the interest of consumers, the government has proposed key amendments to the Consumer Protection (e-commerce) Rules, 2020 which include ban on fraudulent flash sales and misselling.

“We have received a lot of suggestions. We will now have to come out with best formulations from the consumer perspective taking into account the wide and varied diverse views received on the draft rules,” Consumer Affairs Secretary Leena Nandan told reporters.