Govt to take action against fake reviews on e-commerce platforms

The consumer affairs ministry along with Advertising Standards Council of India (ASCI) will hold a virtual meeting on Friday with stakeholders including e-commerce entities to discuss the magnitude of fake reviews on their platforms, which mislead consumers into buying online products and services.

The purpose of the meeting is to prepare a road map ahead. The discussions will be broadly based on the impact of fake and misleading reviews on consumers and possible measures to prevent such anomaly, the ministry said in a statement.

Consumer affairs secretary Rohit Kumar Singh has written to all stakeholders: E-commerce entities like Flipkart, Amazon, Tata Sons, Reliance Retail and others, besides consumer forums, law universities, lawyers, FICCI, CII, consumer rights activists, etc. to participate in the meeting.