Govt starts desi version of Flipkart and Amazon e-retail chain for rural India

NEW DELHI: It’s the desi, rural version of Flipkart and Amazon, and is promoted by the government. Concerned over the severe restrictions on mobility and lack of adequate supplies in times of Covid-19, the government has facilitated the creation of a village-level online retail chain, planning massive supplies of essentials through fast-expanding outlets that are taking orders online and offline, and carrying out home deliveries.

The ambitious plan is being led by the Common Service Centres, the rural digital outreach vehicle of the government that reaches over 60 crore people through its nearly 3.8 lakh outlets.