Govt ropes in Indian missions aborad, global retail supermarkets to promote millet exports

The government has formulated a strategy which includes involvement of Indian missions abroad as well as global retail supermarkets Carrefour and Walmart to promote exports of millets. As part of the strategy, Indian missions abroad would be roped in for branding and publicity of domestic millets.

The missions would also be asked to identify potential buyers such as departmental stores, supermarkets and hypermarkets for organising business-to-business (B2B) meetings and direct tie-ups for Indian millets.