Govt-backed ONDC to challenge Swiggy, Zomato duopoly

The government is officially entering the Indian food delivery space which is at present dominated by two entities namely Zomato and Swiggy. This has led to a price battle between these platforms.

The Open Network for Digital Commerce (ONDC), is an organization backed by the government and has the potential to be a major disruptor for players like Zomato and Swiggy. The platform allows restaurants to sell food to consumers through buyer apps, The Economic Times reported.

The move is considered a paradigm shift by industry experts who think that if ONDC does aggressive marketing and competitive pricing added with discounts, it can become a larger threat to Swiggy and Zomato.