Govt approves policy to tap digital media for awareness campaigns

The Ministry of Information and Broadcasting on Friday approved the Digital Advertisement Policy (DAP), 2023 that will now enable the Central Bureau of Communication (CBC) to undertake government advertising campaigns in the digital media space.

“Till now we were advertising only on the digital news channels and websites. This policy will allow us to shortlist websites and apps based on their comscore, subscriber base, or overall views in the digital space to advertise,” said a top official from the Ministry of Information and Broadcasting on the policy.