Government push to help ONDC get shopfront on ecommerce sites

The Centre has asked Amazon and Flipkart to set up Open Network for Digital Commerce (ONDC) storefronts on their home pages to help the government-backed network scale up operations and assist with deliveries, said executives aware of the development. The aim is to boost operations and order efficiencies as well as iron out glitches and delays on ONDC, they said.
ONDC managing director T Koshy told ET that the network is “in active discussion with Amazon and Flipkart for a phased participation and that results could be expected soon.”