Government plans tribal items’ push, in India and abroad

New Delhi: A Reliance store in Ahmedabad may soon offer a Bagh print saree made by a tribal family in Madhya Pradesh. Next time you stay at a Taj hotel, you may get to use handmade lemon grass soaps made by Himachal Pradesh tribals. Dokra handicrafts made from a special metal by Chhattisgarh tribals could be on offer at a Walmart store overseas.

In a major initiative to market products made in remote tribal villages, the Centre has reached out to top retailers and ecommerce portals to push a variety of products in India and internationally. The plan is to take sales of such products to Rs 10,000 crore in the next three years from Rs 300 crore last year.