GOQii serves contempt of court notice to Flipkart

Smart wearables’ maker GOQii’s ongoing dispute with Flipkart is set to play out in court this week.

Sources told BusinessLine that as a consequence of its products being sold at a 70-80 per cent discount below cost price on Flipkart, the Ratan-Tata backed GOQii has lost orders of over 5-8 lakh units from corporates, brands and distributors. This was despite the Bombay Civil Court ordering Flipkart and its sellers — Tech-Connect and Retailnet — to stop selling GOQii products last week.

“Instead of removing GOQii products from the sale, Flipkart said ‘coming soon’ against the products, whereby customers can click and be notified when the product would be available. This amounts to mocking the court order,” a source said.