Google’s startup bets could help its Bharat push

Search giant Google has made two back-to-back investments in the social network and short videos category through its $10 billion India Digitisation Fund, as it looks to strengthen its presence in the country’s burgeoning digital ecosystem.

The investments in Dailyhunt and InMobi’s Glance have come at a time when domestic and global companies are looking to capitalise on unprecedented user demand for short videos brought about by the ban on Chinese Bytedance-owned popular short videos platform TikTok.

At stake is the growing base of Indian language users who are expected to drive future growth and account for a majority of the country’s internet base in the coming years.