Google’s non-compliance will hit us hard, lament leading Indian startups

Leading startups in the country gathered under one roof to brainstorm on the implications of Google’s User Choice Billing system, saying the tech giant’s non-compliance with the Competition Commission of India (CCI) orders will only harm the startup ecosystem in the country.

Attended by startups like Matrimony.com, TrulyMadly, Paytm, Shaadi.com and others, the meeting, under the aegis of the Alliance of Digital India Foundation (ADIF), on Monday deliberated upon the way forward in response to the Google’s recent announcement of reducing the Google Play service fee by just 4 per cent.

Thus, despite not using any service from Google, app developers will be forced to pay commissions (11-26 per cent) to Google.