Google’s new alliances with news firms to provide more money, exposure

Google News Initiative has launched new partnerships with five news associations to provide financial grants and training to nearly 1,000 local publications across the US.

“This funding will help local publishers overcome tech challenges, and create strategies and tactics for driving audience growth, individual giving and sponsorship revenue,” Google said in a blogpost on Thursday.

Later this summer, the tech giant will launch ‘News Showcase’ in the US, in partnership with over 150 news publications, 90 per cent of them local or regional.

The company first launched the News Showcase licensing programme and product experience for news organisations in 2020 and has since expanded to 22 countries globally with more than 2,300 participating publications.