Google’s entry into navigation services space to shake up industry

The entry of Google into the original equipment manufacturers (OEM) navigation and location-based services space is set to change the market dynamics of the segment, a new report has said.

The rapid adoption of Google’s Android Automotive Operating System (AAOS) by OEMs and the default inclusion of Google Maps on the platform gives the already popular service an even greater strategic advantage.

According to market research firm Strategy Analytics, the transition of Android from simply a smartphone projection solution to a full embedded operating system has really shaken up the infotainment and navigation segment.