Google’s AI Assistant aims to transcend the smart speaker

When Google launched its now distinctive digital assistant in 2016, it was already in danger of being an also-ran.

At the time, Amazon had been selling its Echo smart speaker, powered by its Alexa voice assistant, for more than a year. Apple’s Siri was already five years old and familiar to most iPhone users. Google’s main entry in the field up to that point was Google Now, a phone-bound app that took voice commands but didn’t answer back.

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