Google: Users prefer ‘keep data’ settings, quicker deletion will erode user experience

Google has disclosed that most people were opting for the ‘keep data until I delete manually’ option as the default in its new privacy settings. Reacting to questions on how it had left it to users to figure out the settings, which supposedly offered better privacy, Google’s Chief Privacy officer Keith Enright told indianexpress.com that the “current deletion window is tied to product functionality being good. If we reduce it, then product experience will be eroded.”

Speaking in a video interaction with journalists, he explained that longer retention helps provide more personalised approach for users.