Google took action against 3,500 personal loan apps in 2022 in India

Google in India took enforcement action against 3,500 personal loan apps in 2022, this also included the removal of apps from the Play Store for violation of the Play policy requirements.

This is part of the introduction of Google’s new license requirements introduced for personal loan apps in key geographies – Kenya, Nigeria, and the Philippines – with more stringent requirements for loan facilitator apps in India to combat fraud.

“In India, in 2022, we have reviewed and taken necessary enforcement action, including removal of apps, on more than 3,500 personal loan apps for violations of the Play policy requirements. We continue to uplevel our efforts in this area by regularly updating our policies and review processes,” said a blog from Google.