Google to use MUM to improve visual search, offer broader result fields

Google’s latest learnings in artificial intelligence will now be visible in search products, triggering what it thinks will be “new ways to search and explore information in more natural and intuitive ways”. As Google rolls out Multitask Unified Model, or MUM, users will start seeing newer ways to search visually, and will also be able to get a wider understanding of a topic they are searching for.

With the new visual search capabilities, said a new blog post by Senior Vice President Prabhakar Raghavan that coincides with Google’s annual Search On event, Google users will be able to just tap on the Lens icon while looking “at a picture of a shirt, and ask Google to find you the same pattern — but on another article of clothing, like socks”.