Google to test ads in generative AI search results: What it means for users

Artificial intelligence’s success has been through the roof lately. Over the last few months, major players like Google and Microsoft have been racing each other to infuse generative AI into their search engines to change how people search for information. Alphabet-owned Google is now planning new ways to generate revenue from AI. According to a report by Reuters, the tech giant has recently announced that it will start experimenting with advertising within search results powered by generative AI.

Google’s move seems to be a way to compete with rival Microsoft in the search ads market. As per research firm MAGNA, AI has the potential to change how advertisers reach consumers through search engines. The report mentions that this market is estimated to grow to $286 billion this year.