Google to stop targeting online ads based on browsing history

American multinational technology company Google recently revealed that it’s going to stop targeting online ads based on a user’s browsing history.

According to Mashable, the company also said that it won’t be building any tools that can keep track of specific user data across products. Making the announcements on its Google Ads and Commerce blog, it said, “Keeping the internet open and accessible for everyone requires all of us to do more to protect privacy — and that means an end to not only third-party cookies but also any technology used for tracking individual people as they browse the web.”