Google to roll out SGE in India for genAI-enabled search on Chrome

Tech giant Google on Thursday will roll out its generative artificial intelligence (AI) experiment of Search Labs called Search Generative Experience (SGE) in India to improve the search results on Chrome.

It will also introduce a new conversational style of queries.

With breakthroughs in generative AI, Google is relooking at new applications for search engines. The new technological capability can unlock new types of questions that Search could answer while revamping the way information is organised, the company said.