Google to launch a new cheaper smartphone for emerging markets: Report

After launching three generations of premium Pixel phones, Google is said to be working on affordable smartphones aimed at emerging markets, according to a new report.

Google’s new non-premium smartphone will be priced lower than Apple’s cheaper flagship, iPhone XR, which starts at Rs 70,000 approximately. According to a Nikkei report, the smartphone will help the company its hardware portfolio.

Google is not a new player in the hardware market. Before ‘made by Google’ Pixel phones, the company worked with hardware partners such as HTC and LG to offer Nexus devices. Google also experimented with Android One platform for entry-level phones in India. The Android One platform, however, has been rebranded and is no longer restricted to budget phones.