Google takes its #GetTheMessage campaign against Apple to EU

Google has repeatedly slammed Apple for not adopting RCS, the cross-platform messaging standard that offers features and security. It even started to mock #GetTheMessage campaign to push the iPhone maker to budge from its stance. Now, Google and a bunch of other companies have written to the European Commission to designated iMessage service as a “core platform service” that may compel Apple to make the service interoperable with other messaging services.

Apple’s Messages is just like RCS but it doesn’t support cross-platform messaging. This means that iMessage’s enhanced features like encryption and better quality photos and videos, is exclusive to Apple’s ecosystem