Google starts testing its ‘iPhone-like’ safety feature

Google announced last year a multi-year initiative to build the Privacy Sandbox on Android. The aim of this initiative is to provide more private advertising solutions by limiting sharing of user data with third parties and operate without cross-app identifiers. The company has now announced that it is releasing the first beta for testing.

The first beta for Privacy Sandbox on Android will start rolling out to a limited number of Android 13 devices. The beta will be made available to more users “over time,” and more devices will be selected to participate in testing. These devices will receive an Android notification informing users of their eligibility.