Google starts featuring ‘short’ videos from TikTok and Instagram directly in Search

With the latest development by Google, the company is betting on introducing a feature that will allow users to watch Instagram and TikTok videos in a dedicated carousel in the Google app for mobile devices. The move is expected to help Google retain its users (who are in search of social video entertainment) from leaving the platform completely. Earlier this year, Google rolled it out for testing and introduced a carousel of “Short Videos” within Google Discover.

It is to note that this Short Videos carousel is not similar to Google Stories that the company introduced in October 2020. These Stories only allow Google’s online publishing partners to share short-form video content.