Google slashes commission for in-app purchases to 15% from January 1

Google has slashed the commission for in-app purchases to 15% effective January 1 under mounting pressure from developers in India, its largest market in terms of user base, who have asked the company to allow other payment mechanisms for purchases by customers.

“Digital subscriptions have become one of the fastest growing models for developers but we know that subscription businesses face specific challenges in customer acquisition and retention. We’ve worked with our partners in dating, fitness, education and other sectors to understand the nuances of their businesses,” Sameer Samat, vice president of Product Management for Google Play, wrote in a blog post.