Google ‘shopping’: New tools to help businesses connect with buyers easily

Google on Tuesday said India is among the top markets for its ‘Shopping’ feature and has received strong response from small and medium businesses that are using it to connect to more buyers.

In December last year, Google had launched ‘Shopping’ in India to allow users to easily filter through offers, review prices from multiple retailers and find products to shop.

“We’ve witnessed incredible momentum since launch of Google shopping last year. Indian shoppers engage with our shopping experience more often, and for longer periods of time compared to other markets,” Google Shopping Vice President – Product Management Surojit Chatterjee told PTI.