Google Search improvements will ensure you see content made by, and for, people

Google is making improvements to Search results in order to ensure that the articles you see were written by humans and designed for people. The idea is to tackle low-quality content– some of which might be written by bots– from showing up at the top of your search results. According to a blog post, Google noted that sometimes users are served content that “might not have the insights you want, or it may not even seem like it was created for, or even by, a person.”

The post adds that last year Google launched “thousands of updates to Search based on hundreds of thousands of quality tests, including evaluations where we gather feedback from human reviewers.” Based on these tests, it will start rolling out a new series of improvements to its core Search product.