Google rolls out YouTube Music, Premium in India
Google Inc., plans to give music and video streaming services, such as the recent entrant Swedish company Spotify, a tough fight in the Indian market by launching YouTube Music and YouTube Premium in the country on Tuesday.
YouTube Music will start at ₹99 per month in India. YouTube Premium will be ₹129 per month and will include Music subscription.
YouTube is among the biggest video streaming platforms in the country with 245 million monthly active users, which Google says is growing by 100% year-on-year. Lyor Cohen, global head of music for YouTube, speaks about the company’s next steps here. Edited excerpts.