Google puts MobiKwik app back on Play Store after penalising it for providing Aarogya Setu app link

Digital payment app MobiKwik, which was removed by Google from its Play Store for allegedly violating its Deceptive Ads policy by having a link to Aarogya Setu app, has been restored for download. Google had pulled down the app earlier on Thursday as it “doesn’t allow apps that contain deceptive or disruptive ads,” read an email sent by Google Play Support to MobiKwik’s founder Bipin Preet Singh. Financial Express Online had accessed a copy of the email. “They (Google Play support team) had last week sent a warning to us for the Aarogya Setu app link. They said that it should be put like an ad, saying it is sponsored. Based on the RBI’s recommendation, we had put the link as we assumed it is for the public interest. Of course, we don’t get paid for putting the link. This is not an ad sponsored by someone else,” Singh told Financial Express Online.