Google proposes new commitments on browser cookies: UK competition regulator

Britain’s competition regulator said on Friday it had secured improved commitments from Alphabet’s Google on changes to user-tracking cookies in its browser, including the U.S. tech giant extending the time any pledges would last to six years.

The Competition and Markets Authority (CMA) has been investigating Google’s plan to cut support for some cookies in Chrome because it is concerned the move could impede competition in digital advertising.

Google proposed making changes to its plan, which is called “privacy sandbox”, in June, including allowing the CMA an oversight role.