Google pledges to work with UK regulator in plan to remove browser cookies

Alphabet’s Google would not be able to eliminate user-tracking technology that is important to advertisers from its Chrome browser without sign-off from Britain’s competition regulator under a proposal released on Friday.

The company said it had welcomed the opportunity to work with the regulator on its initiative to reconcile privacy and competition concerns.

The Competition and Markets Authority in January began reviewing Google’s plan to cut support for some cookies in Chrome as early as next year.