Google plans to take on Dolby with new open media formats under Project Caviar: Report

Google is reportedly working on two new media formats to offer 3D audio and High Dynamic Range (HDR) video under a new brand name. Earlier this year, the Alphabet-owned company is said to have presented its internal Project Caviar open media format strategy during a closed-door meeting with hardware vendors.

Google’s new open media formats under Project Caviar may take on Dolby, a company that licenses its technologies— Dolby Vision and Dolby Atmos – to vendors at a certain cost.