Google phases out instant messaging app ‘Allo’

After pausing investments in its “Allo” mobile messaging app, Google has finally bid goodbye to the platform that was launched with much fanfare in 2016.

A banner across the official Allo website confirmed that March 12 was its last day in operation, The Verge reported on Monday.

“During our time together, we brought you a smarter way to chat, with features like the Google Assistant, ‘Allo’ for web and selfie stickers but now the app is signing off,” the banner on Allo’s page read.

Last year in April, Anil Sabharwal, the head of the communications group at Google told the media that “Allo” as a product did not achieve the level of traction the company had hoped for.