Google may replace these Ad sales jobs with AI

Google may reportedly use Artificial Intelligence (AI) to replace some jobs in the company. According to a report in The Information, AI might already be taking people’s jobs at Google. The report cites people briefed on the plans and says that Google intends to “consolidate staff, including through possible layoffs, by reassigning employees at its large customer sales unit who oversee relationships with major advertisers.”

The report further adds that the jobs are being vacated because Google’s new AI tools have automated them. It says that a future restructuring was apparently already announced at a department-wide Google Ads meeting last week.

At its annual developers conference Google I/O in May this year, Google announced a “new era of AI-powered ads”, featuring a “natural-language conversational experience within Google Ads, designed to jump-start campaign creation and simplify Search ads.”