Google may offer cashback incentives on Android apps in payment app push

SAN FRANCISCO: To push its payments platform Google Pay in India, the search engine plans to offer cashback incentives on Android apps. Codenamed “Project Cruiser”, this in-app engagement rewards platform has been in the works since last year and it is led by Google’s Next Billion Users team.
“Google Pay will be used for transactions between businesses and users, thereby expanding the reach of Google’s payment service. Executives from the company have reached out to several businesses in India in recent months to coax them into coming on board,” TechCrunch reported on Friday.
As part of the plan, the search-engine giant would encourage people to update their Android apps or refer them to a friend for both of them to win up to a specific amount on Google Pay.