Google lost map traffic with Apple Maps switch on iPhones, executive says

Two years after Apple Inc. dropped Google Maps as its default service on iPhones in favor of its own app, Google had regained only 40 per cent of the mobile traffic it used to have on its mapping service, a Google executive testified in the antitrust trial against the Alphabet Inc. company.

Michael Roszak, Google’s vice president for finance, said Tuesday that the company used the Apple Maps switch as “a data point” when modelling what might happen if the iPhone maker replaced Google’s search engine as the default on Apple’s Safari browser.

In a June 2020 email to his then-supervisor, Roszak shared data on how Apple’s switch affected Google Maps usage on iPhones.