Google launches TikTok alternative YouTube Shorts in India

Recently, Facebook in a bid to cash-in on the TikTok ban in several global regions, launched Reels, its own short video sharing feature on Instagram. Now, Google has announced the its own version dubbed as YouTube Shorts.

Chris Jaffe, VP of Product Management, YouTube, Google noted that user-generated short videos were actually started on YouTube and the latter’s first upload a short 18-second video called ‘Me at the zoo’ on April 23, 2005.

“As technology advances, creators and artists can now take advantage of the incredible power of smartphones to easily create and publish high-quality content wherever they are in the world. And people can be entertained and informed by bite-sized content in the spare minutes of the day,” said Jaffe.