Google launches new program to empower local news publications in India

Google has announced a new initiative to help local news publishers in India improve their digital operations and reach more readers. The Google News Initiative (GNI) Indian Languages Program is a comprehensive initiative that will provide training, technical support, and funding to small and medium-sized news organisations that produce original news in nine languages, including English, Hindi, Kannada, Tamil, Telugu, Bengali, Malayalam, Gujarati, and Marathi.

The program aims to empower publishers with various tools and best practices to enhance their user experience and revenue generation on the web. It will include scaled inspiration series and virtual workshops on topics such as Core Web Vitals, website optimisation, News Consumer Insights (NCI), YouTube, and more.