Google launches auto-delete controls for your location history, activity data

In yet another bid to address privacy concerns, Google is rolling out a key feature that will allow people to automatically delete their Location History, Web and App Activity data.

Google last year courted controversy when an Associated Press investigation found that many Google services on Android devices and iPhones store users’ location data even if the users explicitly used privacy settings to turn it off.

In a blog post late Thursday, Google said it is introducing auto-delete controls for users’ Location History and Web and App Activity data.

“Choose a time limit for how long you want your activity data to be saved a” three or 18 months a” and any data older than that will be automatically deleted from your account on an ongoing basis,” announced David Monsees, Product Manager, Google Search.