Google launches AI-powered advertiser features in push for automation

Alphabet’s Google said on Wednesday it is launching two new artificial intelligence-powered features for advertisers that will automatically find the best ad placements for brands across the tech company’s services.

AI has dominated the tech industry in recent months as Google and other companies have developed novel chatbots that can respond to users in open-ended conversations. AI is also being increasingly deployed to serve advertisers, who contribute to the companies’ revenue.

While Google has previously introduced AI tools for advertisers, it is now using the technology to help brands achieve more specific goals for their ads.