Google is rolling out new generative AI capabilities in Search: What are they, how they will help users and more

Google has been adding generative AI features to its products and services and now, the company’s biggest product is getting new generative AI capabilities that are aimed at helping users “better learn and make sense of information on the web.”

Google launched generative AI-powered Search experience (SGE) in May and the company said that it made improvements – such as including more images and videos to add context in search results – based on user feedback.