Google is making it harder for ChatGPT, Bard to access publishers’ content, here’s how

Ever since ChatGPT arrived on the scene in November 2022, generative AI has been quite the talk of the town. It hasn’t been without certain issues as well, including plagiarism and where the data is coming from which ChatGPT, Bard and other tools generate. Publishers especially have been concerned over their data being scraped by AI tools. Google is now giving an option to publishers to control what data can be used by generative AI and other tools. In a blog post, Danielle Romain, VP, Trust, Google said “We’ve also heard from web publishers that they want greater choice and control over how their content is used for emerging generative AI use cases.”

New controls for publishers

Romain said that Google is introducing new control — Google-Extended — that web publishers can use to manage whether their sites help improve Bard and Vertex AI generative APIs, including future generations of models that power those products.