Google is being sued by a big US media house, here’s why

The list of lawsuits filed against Google is already a long and exhaustive one. Joining the list is Gannett, a major US-based media house. According to multiple online reports, Gannett is suing Google because of illegally monopolising the advertising technology market.

‘Anti-competitive and deceptive scheme’

Gannett filed a complaint in the Southern District of New York. In the filing, Gannett argued that “Today, online digital advertising is a $200 billion business — a nine-fold increase since 2009. Yet, despite the opportunity for publishers to produce more news content and earn more revenue, news publications’ advertising revenue has declined by nearly 70% over the same timeframe.”