Google introduces new AR features to shop for beauty products, shoes

Google has introduced new ways to shop in AR (Augmented Reality) on Google, including a photo library for users to find their foundation shade and a way to see sneakers in their space.

Foundation is the most-searched category within makeup. It’s also one of the most personal products you can buy — a slight change in colour or tone can make a huge difference, Google said in a blogpost.

With assistance from beauty brands, Google’s new photo library features 148 models representing a range of skin tones, ages, genders, face shapes, ethnicities, and skin types.

To use this feature users will need to search for a foundation shade on Google across a range of prices and brands, like “Clinique Even Better Foundation”, according to the blogpost.