Google halves Play billing fee to 15% for developers on first $1 mn revenue

Google Play will from July 1 slash by half its 30 per cent billing fee for developers globally when they make the first $1 million of their annual revenue, said the company on Tuesday.

Apps that sell digital goods in the Play Store have to use the platform’s billing system, which allows the tech giant to collect a percentage of in-app purchases as a fee. The developers are required to use the Play billing system – and therefore pay a service fee – if they implement in-app sales of digital goods. With this change, 99 per cent of developers globally that sell digital goods and services with Play will see a 50 per cent reduction in fees.